Google Ads management can include account review, campaign strategy, keyword research, campaign setup, ad copywriting, conversion tracking, search-term management, budget control, ongoing optimisation and reporting. The exact scope depends on your business, goals and existing account.

The appropriate Google Ads budget depends on the competitiveness of your market, locations, search volume, customer value and campaign objective. We recommend a working budget after reviewing the commercial opportunity. Advertising spend is paid directly to Google and is separate from Graphitty’s management fee.

Google Ads can begin generating traffic after a campaign is approved and launched. However, meaningful optimisation requires enough search and conversion data. We do not promise a fixed result within a fixed period because performance depends on demand, competition, budget, offer quality and the conversion path.

Yes. We can audit an existing account, identify tracking or structural issues and determine whether the campaigns should be improved, consolidated or rebuilt. Useful historical data is retained wherever appropriate.

Yes. We build lead-generation campaigns for businesses such as healthcare providers, law firms, technology companies, real estate businesses and financial service providers. Campaigns can be designed around calls, forms, consultations, demos or other qualified actions.

Yes. We can manage Google Shopping and other suitable campaign types for ecommerce brands. Product data, website quality, conversion tracking, margins and catalogue structure are reviewed before the campaign direction is confirmed.

Graphitty can review, design and build dedicated Google Ads landing pages when required. Landing-page work may be included in the project or scoped separately, depending on the campaign and existing website.

We agree on meaningful conversion actions before launch. These may include qualified leads, calls, appointments, purchases, revenue or demos. Performance is evaluated against business outcomes such as conversion quality, acquisition cost and revenue—not clicks alone.

No responsible Google Ads agency can guarantee a fixed number of qualified leads or sales without controlling every part of the market and sales process. We provide a clear strategy, responsible management, accurate measurement and continuous improvement.

Yes. Advertisements, positioning and material campaign decisions are reviewed through the agreed approval process. We also establish which routine optimisations Graphitty can make without waiting for individual approval.

We can improve the conditions that influence lead quality through search-intent selection, negative keywords, geographic targeting, clearer ad messaging, qualification questions and landing-page alignment. Your team’s feedback is essential because conversion data alone cannot always show whether a lead was commercially suitable.

Yes. We can create location-focused campaigns for businesses serving specific cities, regions or service areas. Targeting is planned around where you can operate and where relevant customer demand exists.

Yes. Ongoing management can include performance monitoring, search-term reviews, advertisement testing, budget allocation, bid adjustments, landing-page recommendations and reporting. Responsibilities and approval limits are agreed before work begins.

Access requirements may include Google Ads, Google Analytics, Google Tag Manager, your website or landing-page platform, and relevant CRM or ecommerce systems. We only request the access needed for the agreed scope.

Yes. Google Ads captures relevant demand immediately while SEO develops longer-term organic visibility. Search advertising data can also reveal useful information about customer language, intent and conversion behaviour. The two channels should support the same positioning and commercial goals.